Who?
For the past few months, I’ve been toying around with the idea of joining the ranks of students at ilovecreatives. This site hosts tons of resources from live and self-paced classes, workshops, and guiding templates to help those of us who are interested in pursuing creative ventures in the communications field. Through their trendy website and impressive line of creative experts, ilovecreatives.com has gained notoriety, with tons of students joining their programs.
Website Business Objectives
Upon first glance, it looks like their website is a bit all over the place. A course there, a marketing recommendation here. But, a closer look will show that while things are a bit chaotic, it sort of peeks into the creative mind. In the sense that, like the creative mind, it showcases the ins and outs, ups and downs of the learning process. For this website, the deeper you go, the clearer it is that the business objectives are for students and the people behind the business to learn and earn.
Why Does It Work?
As mentioned before, the site is unclearly clear. It showcases the creative mind in the best way. From the innovative, creative direction to the world-class instructors. This site is here to educate the next generation of creative minds and contribute to the creator economy while doing so. This works because, as with all commerce, it only works when each party feels as if the perceived value is more than what is expected.
Moving Forward
In the future, I believe that ilovecreatives.com can incorporate a podcast and even more resources to help the next generations of communications professionals. From what I see, this is just the start for this growing iconic brand.
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